Doha: Ooredoo has won 14 awards at the 2014 International Business Awards, known as ‘the Stevies’, as it efforts to enrich people’s lives continue to win global recognition.
Over the past year, Ooredoo has supported projects to boost youth employment opportunities, educational options and entrepreneurial ambitions across its markets in the Mena region and southeast Asia. Many were recognised at the awards ceremony in Paris last week.
Providing a solid foundation for this work – and the winner of two Gold Stevie Awards — was Ooredoo’s research, ‘New Horizons: Young, Arab and Connected’, launched at the start of 2014.
Surveying over 10,500 young adults in 17 countries in the region, the project was one of the most in-depth research about youth aspirations in the Arab world, conducted during a period of economic, social and political change.
‘New Horizons’ received the Gold Stevie Award for Communications Campaign of Year and a Gold for its innovative website, which shared findings online with a global audience.
Ooredoo also won three Silver Stevie Awards for its outreach work, including awards for its global network of mobile health clinics targeting underserved communities in Asia; for supporting motivational videos targeting Myanmar and Indonesia; and for its ‘Play for Dreams’ online campaign, which used its relationship with brand ambassador Leo Messi to inspire young people to get involved in sport and pursue ambitions.
The awards honour positive contributions of organisations worldwide.
Ooredoo also received nine Bronze Stevie awards, including awards for Sheikh Abdullah bin Mohammed bin Saud Al Thani for ‘Chairman of the Year’, Dr Nasser Marafih for ‘Executive of the Year – Telecommunications’, ‘Telecommunications Company of the Year’ for Ooredoo Group and ‘Best Annual Report’.
There were also Bronze Awards for Ooredoo Algeria’s tStart and iStart programmes, which support start-ups, training, and mobile app development in North Africa.
Dr Marafih said: “These awards demonstrate the incredible range of initiatives developed and sustained by our company since the launch of the Ooredoo brand last year, which have helped empower people across our markets.
“Ooredoo is focused on human growth in all our activities, and to be nominated for so many awards in a global competition demonstrates that we are successfully turning our vision for enriching lives into a reality.”
The Peninsula
