NEW YORK: Young teenagers who make up the second wave of millennials, the generation that began in the 1980s, are more resilient, adaptable and tech savvy than their older counterparts, according to a new study.
The 70 million millennials, or Generation Y, have been dubbed the entitled or me generation. Younger millennials, aged 13-17, are very different in outlook, planning and use of technology than 20-somethings.
“The younger millennials have a more practical view of the world than older millenials did at the same age,” said Alison Hillhouse, of MTV Insights, which conducted the study. “For today’s 20-somethings when they were teenagers their future looked rosy, easier and bright,” she said. “Younger millennials are thinking, planning earlier.
Even in their early teens they are worried about their future, their job prospects and paying off college debts more than the first wave of millennials who came of age during the economic boom of the 90s and early 2000s.
MTV Insights, a research group of the American cable television channel which is a division of Viacom Inc, questioned 3,100 millennials, Generation Xers, who were born from 1965 to 1980 and Baby Boomers. Unlike older millennials who pioneered social media, young teens tend to me more tech savvy, according to Hillhouse, and to curate and filter sites amd build gated groups online.
Most teens in the study said they like to take a break from technology and when they are stressed 82 percent said they want to concentrate on just one thing, instead of multitasking. Although teens are more physically protected by their parents, about 70 percent of teens said they have the freedom to go anywhere they want online.
Reuters
