ROME: As a devastating economic crisis hits ordinary Italians, traditional bakeries in Rome are shutting shop and some are resorting to selling old bread at half-price to draw hard-up customers.
“Crisis-Beating Offer: Bread left over is sold the next day at half price,” read a sign at a bakery in the Trionfale market near the Vatican.
“For a while our clients have been quietly asking us if we can sell them yesterday’s bread to save money,” said Cesara Chiappini, owner of the bakery, told Rome’s Il Messaggero daily.
“It’s above all pensioners who ask us but also young mothers. Instead of paying ¤2.35 ($3), they save ¤1.17. It’s not a lot but then they can go and buy a kilo of vegetables,” she said.
AFP
