Doha: Qatar Tourism Authority (QTA), the government’s tourism planning and promotion arm, yesterday said it has launched a programme that will transform Ramadan into a festive and memorable occasion attracting visitors and locals through branding, public engagement and social media activities.
‘Ramadan in Qatar’, QTA’s newly created brand for the programme, is aimed at generating a unified and consistent ambience for the holy month in Qatar. The brand will be used as a means of showcasing the Qatari Islamic and Arab culture and traditions that are heightened in significance during this month.
To encourage the hospitality industry to boost their Ramadan activities, QTA will award hotels that provide quality experiences to visitors.
Criteria will include quality of service, decoration, quality of entertainment provided and the overall adoption of the Ramadan concept.
The Peninsula
