New Delhi: It is possible to make the Indian entertainment and media industry worth $100bn, experts said yesterday.
This was stated at ‘India - The Big Picture’, the Confederation of Indian Industry’s (CII) Media and Entertainment Summit here.
In his opening remarks, Amit Khanna of CII, said all stakeholders should work out a good roadmap. “$100bn is not an impossible target,” Khanna said.
Uday Shankar, CEO of Star India, pointed out the hurdles in achieving the target. “We may have notions of having achieved a great deal but we are far below in the industrial pecking order.
“In television, we need a lot more content. Talent is another issue.” Yet, “a $100bn is a target worth achieving”.
Andy Kaplan of Worldwide Network, Sony Picture TV, said innovation was the key to make the Indian media industry near the target.IANS
