World’s top two ranked players, Andy Murray and Novak Djokovic, pose for a photograph with the Qatar ExxonMobil Open trophy, in front of the iconic Museum of Islamic Art in Doha. The ATP event is organised by Qatar Tennis Federation.
The ATP World Tour launched a new global marketing campaign yesterday showcasing its players and tournaments in a powerful new way for the next two seasons.
The campaign, titled 'Greatness Within', will offer a fresh look for the ATP World Tour and its 64 tournaments but will continue to target younger audiences and leverage the tour’s incredible generation of players.
Chris Kermode, ATP Executive Chairman and President, said: “The ATP World Tour showcases the world’s greatest athletes as they battle week in week out for prestigious titles, and the ultimate crown of finishing the season as ATP World No. 1. The ‘Greatness Within’ campaign will reflect that season-long quest, bringing our tournaments and players to life in a new and vibrant way to our growing fan base, as well as providing the Tour with a captivating new visual identity.”
The campaign, which will showcase more than 60 players, will deliver creative assets for the full spectrum of channels and executions, including print, outdoor, TV and digital advertising. It will also provide opening sequences for live TV coverage as well as for the weekly TV show ATP World Tour Uncovered, presented by Peugeot.
