DOHA: Retailers voice their commitment to Mall of Qatar (MOQ), which is opening on October 29, with a shop fit out tour displaying a progressive stage of completion.
The top management of the MOQ, one of the largest upcoming malls in the country, organised a welcome aboard event recently for all major anchor retailers and future tenants.
Besides setting a new standard in both mall design and entertainment, this milestone event showcased MOQ at an advanced stage of completion with a site tour that detailed the readiness to the retailers. In fact, it marked the beginning of the countdown with over 100 retailers already shop fitting, with over 200 more expected to start fit out in the coming few weeks.
Ahmed Al Mulla, CEO of MOQ, who extended a warm welcome to the gathering and talked about the uniqueness of the mall that is all set to transform the consumer experience, said: “The nation’s mall will be a jewel in Qatar’s National Vision 2030, a super-regional mall that will be placed on the world tourism map. The Mall of Qatar management is committed to this vision and to build and maintain strong leadership in order to meet our partners and customers’ expectations.”
Standing on stage Naomi Sargeant, Marketing Director of Mall of Qatar, stated: “Today marks the beginning of our journey to share with you the vision, mission, brand story, and messages we’ve created that will be our promise to deliver to the consumers’ needs and hopes. This is just the beginning of our journey… hereafter, we will endeavour to ensure that we keep raising the bar and bring you the trendiest, most enjoyable and exhilarating experiences in Qatar, here at MOQ.”
Rony Mourani, General Manager of MOQ, added: “We are gathered here because we all have one thing in common: to build together a great new retail and leisure destination in Qatar. Without you, the retailers, we stand alone in a building. Our job now is to bring these walls to life, to create a great experience that our customers will tell each other about. Consumers will not connect with us unless we can fulfill that promise and give them what they need and aspire for.”
Shem Krey, Managing Director of the Mall, said: “The business of being a mall operator is about bringing the retailer and the consumer together. Our vision is to become a landmark within Qatar and the region… to become a destination and an attraction that draws visitors over and over again.”
For ‘The Opening Act’, guests were treated to a new ecosystem of entertainment and experiences in an atmosphere that utilised the dynamics of acrobatics - dance - and vocalists. The finale, ‘Pulse’ a sneak peak of one of the MOQ Live shows with the sound of drum beats, rhythm, acrobatic duo straps, dance and incredible vocal pieces, left the guests with a sense of awe and excitement.
Later in the evening, Ahmed Al Mulla, Shem Krey, Rony Mourani along with Moutaz Al Khayyat, Chairman of the Board and President of UCC Holding, and Ramez Al Khayyat, CEO and Group Vice President of UCC Holding, presented the ‘Welcome Aboard’ trophies to all brand operators who posed on stage for the MOQ Family photo.
The Peninsula
