DOHA: Mahindra Comviva, the global leader in providing mobility solutions, yesterday announced its first ever strategic VAS business management deal with Ooredoo Kuwait, one of the leading international communications companies.
As part of the multi-year deal, Mahindra Comviva will manage Ooredoo’s end-to-end VAS business for premium services offering such as SMS alerts, international credit transfer, OTT app aggregation, etc.
Under VAS business management, Mahindra Comviva will extend services such as campaign planning, product management, roadmap planning, content operations and sourcing and setting up innovation lab along with technical assistance and monitoring.
Atul Madan, Head of Digital Services at Mahindra Comviva said, “We are extremely excited to extend our innovative value proposition to manage the Ooredoo’s end-to-end VAS business in Kuwait.”
Mijbil Al Ayoub, Director, Corporate Communications, Ooredoo Kuwait, said, “We are happy to be partnering with Mahindra Comviva as our VAS and mobile content master aggregator and primary partner. We look forward to benefiting from their expertise to help us boost our content-related revenue while maintaining utmost customer experience and cost optimisation.”
The Peninsula
