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Katara to present immersive 3D experience at Cannes expo

Published: 12 Mar 2013 - 04:42 am | Last Updated: 03 Feb 2022 - 01:45 pm

DOHA: The Katara Cultural Village stand will offer an immersive 3D experience to visitors as they tour its site and new aspects of the development, at the MIPIM, the largest property market event in Cannes which opens today.

Katara, the Cultural Village, in collaboration with Aspire Katara Investment (AKI) yesterday announced the partnership with EON Reality, the world’s leading interactive 3D software provider. 

Katara will use the unique ICube mobile solution at the four-day property market event to reveal the next phase of the Cultural Village. 

The complete development site will include commercial and private properties, and a large area of cultural facilities such as theatres, concert halls and exhibition galleries.

Khalid bin Ibrahim Al Sulaiti, General Manager of Katara, said: “We are thrilled to collaborate with AKI to use the EON ICube mobile system at the world’s leading event MIPIM. This high- tech interactive 3D solution allows our future customers, partners and investors to visit Katara, the Cultural Village, virtually and experience it in its entirety.

“We are proud to unveil new aspects of this exciting development which include residential, commercial and retail units. Katara has quickly become the metropolis for arts and culture in the GCC and we look forward to seeing visitors enjoy our other facilities,” he added. 

This marks the first time that the unique EON ICube mobile system is used for a large property market event. 

The system will offer visitors the ability to virtually visit the area, interactively in a 3D platform, and walk through existing and new developments, including exteriors and interiors. This offers a unique way of experiencing property development projects months and years before completion, enabling crucial planning and investment decisions to be made in a more informed way. 

In 2008, Katara, the Cultural Village, opened phase one of the development, which consists of an Opera House, Drama Theatre, open air Amphitheatre, several art galleries, restaurants and cafes. The next phases will include a commercial complex, residential villas, hotels, and several other retail and hospitality facilities. The development is expected to be fully operational and complete by 2018. 

The Peninsula