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Life Style / Motoring

NBK Automobiles presents all-new Mercedes-Benz S-Class

Published: 12 Sep 2021 - 09:21 am | Last Updated: 27 Oct 2021 - 04:39 pm
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The Peninsula

Doha: The all-new Mercedes-Benz S-Class features legendary and traditional engineering expertise which defines the luxury segment in the automobile industry. It can be experienced with all the senses – seeing, feeling, hearing and smelling – while offering numerous innovations in the areas of driver assistance, protection and interaction. The new S-Class is now available at the Nasser Bin Khaled (NBK) Automobiles, the authorised general distributor of Mercedes-Benz in Qatar.

Designers of the S-Class have brought modern luxury to another level. With high ride quality and low noise levels as well as an extensive range of Energizing Comfort programmes, the S-Class also has its effective air filtering system, the new Energizing Air Control1.

No other innovation in recent years has so radically changed the operation of a Mercedes-Benz as Mercedes-Benz User Experience (MBUX). The second generation of this learn-capable system now debuts in the new S-Class. The vehicle interior is even more digital and intelligent, as both the hardware and software have made great strides: brilliant displays on up to five large screens, in part with OLED technology. The possibilities for personalisation and intuitive operation have become far more extensive. This certainly applies in the rear, but also to the driver: For example, the new 3D driver display allows a spatial view at the touch of a button for the first time. A real three-dimensional effect is achieved without having to wear 3D glasses.

Two different head-up displays (HUDs) are available on request. The larger HUD also provides augmented reality (AR) content. For the assistance functions, information from Active Distance Assist is shown, with the image appearing virtually at a distance of 10 metres.  

The voice assistant “Hey Mercedes” is even more learn- and dialogue-capable by activation of online services in the Mercedes me App. Moreover, certain actions can be performed even without the activation keyword “Hey Mercedes”. These include accepting a telephone call. “Hey Mercedes” now also explains vehicle functions and answers general knowledge questions. In the S-Class the voice assistant can also be controlled from the rear.

Using cameras in the overhead control panel and learning algorithms, MBUX Interior Assist recognises and anticipates the wishes and intentions of the occupants. It does this by interpreting head direction, hand movements and body language, and responds with corresponding vehicle functions. 

With the MBUX Smart Home function, the S-Class now also becomes a control centre for the home, because the homes of many people are increasingly intelligent: mobile intelligence ensures maximum operating convenience from afar. WLAN and sensors make the home capable of communication: temperature and lighting, roller blinds and electrical appliances can be remotely monitored and controlled. Motion detectors and window contacts inform the user of welcome or unwelcome visitors. 

The desired harmony between digital and analogue luxury results in a revolutionary interior design, including associations with interior architecture and yacht design elements. 

The driver display and media display offer a comprehensive aesthetic experience. The appearance of the screens can be individualised with a choice of four display styles (Discreet, Sporty, Exclusive, Classic) and three modes (Navigation, Assistance, Service).

All the seats available for the S-Class carry the seal of approval by the Healthy Seating campaign2. With 10 different massage programmes, the vibration motors enhance the effect of a relaxing massage with warmth on the hot-stone principle; supported by the resonance transmission of the Burmester high-end 4D surround system. 

At the touch of a button or by voice command, the holistic “Fit & Healthy” approach of Energizing Comfort provides a tangible experience of the different comfort systems in the S-Class, and features programmes that bundle them into worlds of experience.