Paris Saint-Germain President Nasser Al Khelaifi (second right) and Marc Ladreit de Lacharrière, the CEO of Fimalac (second left) pose for a photograph with their newest signings, France’s Bora Kim, Lucas Cuillerier and Denmark’s August Rosenmeier during
Paris: Just a few days after launching its PSG eSports team in association with Webedia, Paris Saint-Germain announced the arrival of its first three signings, with France’s five-time European League of Legends champion Bora “YellowStar” Kim, Denmark’s reigning FIFA world champion August “Agge” Rosenmeier and rising French star Lucas “DaXe” Cuillerier all set to represent the club at leading national, continental and international competitions.
The trio were officially unveiled at a press conference held yesterday at the Parc des Princes and attended by Paris Saint-Germain President Nasser Al Khelaifi and Marc Ladreit de Lacharrière, the CEO of Fimalac.
In entering PSG eSports in the League of Legends, the world’s most popular eSport video game, Paris Saint-Germain is looking to play a leading role in the industry.
The signing of YellowStar reflects the ambition of the club, which is fully committed to achieving that goal.
Club President Al Khelaifi said: “We have decided to invest in eSport and to enter our teams in two of the sector’s most iconic games.”
“The decision forms part of the club’s international development strategy and our digitisation project, and represents a new way for Paris Saint-Germain to engage with its fans and to attract new ones in key development markets.”
“We have big plans for the next three years.”
With more than 256 million fans worldwide and a growth rate of around ten percent per year, eSport is becoming increasingly popular with youngsters and with millennials in particular.
A number of clubs are investing in the sector, which is expected to generate €1bn in revenue in 2019 through titles such as League of Legends, Hearthstone and Starcraft, which are played by tens of millions of people around the world and fill stadiums at international competitions. Five-time European League of Legends champion Bora “YellowStar” Kim will shape the future of eSports in Paris. A European star of League of Legends, France’s five-time continental champion Bora “YellowStar” Kim is joining Les Rouge et Bleu as a sports coordinator.
An iconic figure on the eSports scene, Bora, who also has four World Championship appearances to his name, will have the task of recruiting and supervising the members of the future PSG team in the European Challengers Series, the continent’s second division.
The franchise’s objective is to break into the European Champions Series and earn a place at the World Championships.
The PSG LoL team will be based in Berlin, where the official League of Legends league is held.
In time, the team will comprise a coach, seven players and two analysts.
Bora will also be responsible for supervising PSG eSports’ FIFA players.
