Guests of Starwood’s more than 1,150 hotels capture and share an average of 40,000 images per month on Instagram, and Starwood Hotels & Resorts Worldwide, announced an industry-leading integration with Instagram on all of its websites worldwide. New Guest Galleries from Instagram showcase the explosion of social sharing through Instagram photos and videos geo-tagged by Starwood’s guests. From hotel amenities to local sites, the Guest Galleries from Instagram offer a fun, new way for travellers to explore their next Starwood destination – all from the perspective of fellow guests.
For each hotel and resort across Starwood’s nine design-led brands, visitors can view photos and videos geo-tagged by guests who have experienced that Starwood hotel. Guest Galleries from Instagram give travelers the opportunity to view an authentic representation of each distinctive brand by exploring brand-specific categories including: Family Traditions for St Regis, Fashion for W Hotels, UnLock Art for Le Méridien, Move Well for Westin, and a special category for Instagrams tagged with #SPGLife.
“A ‘picture is worth a thousand words’ and a picture shared is worth even more to our guests,” said Chris Holdren, Senior Vice President, Starwood Preferred Guest & Digital. “Starwood’s mobile bookings are growing five times faster than the annual growth rate of the web channel 10 years ago. With an increasingly mobile, digital traveler we expect social sharing in places like our Instagram Guest Gallery pages will continue to change how our guests book travel and explore and interact with our hotels.”The Peninsula
