DOHA: The New York-based multinational financial services corporation, MasterCard, yesterday announced the official launch of its Priceless Arabia campaign, which will bring the global ‘Priceless Cities’ programme to its customers in the Middle East and North Africa (Mena) region, including Qatar, for the first time, said a statement yesterday.
The campaign, aiming to bring consumers closer to their passions through this offer, recognises and celebrates the region, building on the global destinations strategy since its inception in 2011.
Be it embracing history at Petra in Jordan, following the paths of pharaohs in Egypt, discovering the natural wonders of Oman or experiencing the very best that Dubai has to offer, Priceless Arabia will give cardholders unique experiences in one of the world’s most diverse and exciting regions.
Travel, attractions, sports, dining, shopping and entertainment are at the heart of the campaign, and cardholders can avail exclusive offers and experiences in the UAE, Saudi Arabia, Qatar, Egypt, Jordan, Oman, Lebanon, Morocco, Kuwait and Bahrain.
“With its rich cultural heritage and booming tourism and travel sector, the Middle East is the ideal market to introduce our latest Priceless Cities campaign, which stresses the importance of memorable experiences rather than material things,” said Raghu Malhotra, Division President, Middle East and North Africa, MasterCard.
“The Arab region shares many commonalities among its diverse population with its common language, cultural similarities and high interregional travel habits.
“It is these similarities that inspired us to develop MasterCard’s first region-wide Priceless Arabia campaign as a natural evolution of the global Priceless Cities programme we have launched in other markets.
“This region will remain a strategic focus for MasterCard.
“And as the programme develops, we will be creating even more priceless opportunities for residents and overseas visitors,” he added.
The Peninsula
