DOHA: Hassad Food, Qatar’s premier investor in the food and agri-business sectors announced yesterday the launch of its four high quality rice brands in the local market and disclosed its latest achievements in the fields of Livestock, poultry, flowers, dates and olive oil, in addition to the agricultural technology.
On the launch of the rice brands the company noted the Basmati rice variants meet the diverse requirements of the local consumer, in terms of taste, size and aroma.
Nasser Mohamed Al Hajri, Chairman and Managing Director of Hassad Food said: “In line with our strategy of investing in global markets to secure high quality food resources for the state of Qatar, we are proud to introduce a wide range of the finest Basmati rice variants to the local market, all best suited for the discerning local consumer requirements”.
From the fertile plains of India, Hassad Food brings DANAT for its consumers. DANAT is premium quality, extra-long Indian basmati rice, with splendid aroma and subtle texture. Available in different pack sizes ranging from 2, 5, 10 and 20 kg in stores.
NATHRY a high quality long grain basmati rice, rich in aroma and taste. Reaped from the Punjab region of Pakistan, NATHRY is now available in various pack sizes ranging from 3, 5 and 10 Kg in stores.
NATHRY MEZZAH another high quality rice brand and is best suited for dishes that require high and sustained cooking. THAMEEN made especially for the hospitality sector, and best suited for a range of cuisines as it extends extra flavor and yield.
The company said the total amount of Australian sheep supplied by Hassad Australia will exceed 330,000 heads of sheep by end of 2015, which represents more than 50 percent of the local market demand from Australian sheep; all supplied according the specifications set by Widam.
Hassad Australia carried out over the past years a ground-breaking program of breeding the Syrian “Awassi” sheep on its Australian farms, to support the ongoing local market demand.
As for the grains production, Hassad Australia planted more than 73,000 hectares of commercial crops in 2015, including Wheat, Barley, Canola and others. The 2015 harvest commenced in October 2015 and will last until January 2016.
With a yearly production capacity of 10 thousand tons of rice, Senwan Pakistan has already started exporting high quality rice products to Qatar, in-line with Hassad Food’s strategy of investing in global viable markets to secure food resources for the state of Qatar.
Over the past years, Hassad Qatar achieved great success and managed to become the largest supplier of fodder products in the local market.
Currently spanning over 650 hectares, Hassad Qatar’s commercial operations covers four farms; Al Riffa’, Al Sailiya, Irkiyyah and Um Selal, with a production capacity of 8,000 tons. Moreover, there are plans to expand the commercial operations of the four farms in addition to Um Barraka farm in North Qatar, to reach 950 hectares by 2018.
Hassad Qatar products are distributed by Mahaseel through several outlets located in areas close to sheep owners and cattle complexes in Al Shahaniya, Semesma, and Al Wakra, in addition to the sales office at the central market, from which they sell their products with competitive prices to support the development of the local livestock sector.
In 2015, Hassad Food acquired a significant minority equity interest in A’Saffa in Oman and became the major shareholder with 33 percent of the shares.
A’Saffa plans to expand its existing poultry yearly production capacity over the next 3 years, from 20,000 tons to 60,000 tons.
The Peninsula
