McDonald’s Qatar has announced the launch of its third annual Tastes of the World campaign inspired by favourite football destinations around the world.
The campaign kicks off in South America with The Brazilian. Customers can look forward to a crispy Halal chicken patty, punched up with a smoky kick of fire-roasted pepper sauce, shredded fresh lettuce and a slice of Emmental cheese. The first of the sandwich line-up will be available until April 4. Kamal Saleh Al Mana, Managing Director of Al Mana Restaurants & Food Co, said: “Customers throughout the Middle East are not only known for their sophisticated palates, but also for being devoted football fans, which is why – for the first time ever in the Middle East – we’re excited to announce a football-themed Tastes of the World campaign in preparation for the highly anticipated 2014 FIFA World Cup in June.”
McDonald’s has also announced the launch of its limited time Chicken McBites with garlic and pepper McShaker sachets, inviting customers to roll up their sleeves and have a little fun with their food. This will be the first time McDonald’s has offered flavoured Chicken McBites across the GCC region. On the sweeter side of the menu, the limited time Apple Cinnamon Sundae is now available, featuring real apple chunks and cinnamon.
The Peninsula
